The Tidal Blog
Thoughts on AI transformation, industry trends, and the path from AI-absent to AI-native.
From AI-Curious to AI-Native in 30 Days: A Transformation Playbook
Most companies spend 18 months planning AI transformation. The winners ship in 30 days. Here's the week-by-week playbook for founders who need results, not roadmaps.
Build vs. Partner: Why Most Internal AI Projects Fail (And What To Do Instead)
18 months, 3 engineers, $500k later, still in pilot. Why internal AI projects fail and how to make the build vs. partner decision correctly.
The PMS Integration Problem: Why Your Guest Data Is Still Trapped in Silos
The average hotel runs 8-15 software systems. Each captures different guest data. None of them talk to each other by default. Here's what actually works.
The Real ROI of AI: Why 6-Month Consulting Engagements Are Burning Your Budget
Traditional AI consulting delivers 200-slide decks and zero working code. Here's what CFOs should demand instead: outcome-based pricing, 30-day delivery, and measurable ROI.
From 2 Hours to 15 Minutes: Automation Opportunities Hiding in Plain Sight
Most companies have 3-5 processes consuming 2+ hours daily that could be automated. Here's how to find them, fix them, and recover 500 hours per year.
Your Competitors Are Going AI-Native. Here's What That Actually Means.
What does it mean when we say competitors are 'going AI-native'? It's not about chatbots. It's about fundamental operational advantage.