Insights

The Tidal Blog

Thoughts on AI transformation, industry trends, and the path from AI-absent to AI-native.

The Real ROI of AI: Why 6-Month Consulting Engagements Are Burning Your Budget

The Real ROI of AI: Why 6-Month Consulting Engagements Are Burning Your Budget

Traditional AI consulting delivers 200-slide decks and zero working code. Here's what CFOs should demand instead: outcome-based pricing, 30-day delivery, and measurable ROI.

Dec 185 min read
From 2 Hours to 15 Minutes: Automation Opportunities Hiding in Plain Sight

From 2 Hours to 15 Minutes: Automation Opportunities Hiding in Plain Sight

Most companies have 3-5 processes consuming 2+ hours daily that could be automated. Here's how to find them, fix them, and recover 500 hours per year.

Dec 187 min read
Your Competitors Are Going AI-Native. Here's What That Actually Means.
Industry Trends

Your Competitors Are Going AI-Native. Here's What That Actually Means.

What does it mean when we say competitors are 'going AI-native'? It's not about chatbots. It's about fundamental operational advantage.

Dec 53 min read
Your Next Competitor Isn't Who You Think: How AI-Native Startups Eat Markets
AI Strategy

Your Next Competitor Isn't Who You Think: How AI-Native Startups Eat Markets

The real threat isn't your traditional competitors. It's the AI-native startup that doesn't exist yet—and they're coming faster than you think.

Jan 157 min read